Lucid Directions is a software development company based in Newcastle upon Tyne. We build mobile applications for iOS and Android, web applications, and software that integrates with hardware and wearables.
What makes us different is our machine learning factory: we have the capacity to train custom AI models for local deployment. This means we can build apps with intelligent features that work offline, respect user privacy, and deliver real-time results. We've shipped SensiSnap AI and SugarTrap AI to the App Store and Play Store.
To build software that works. We focus on delivering complete, polished applications that solve real problems. Our in-house ML capability means we can add intelligent features without relying on expensive cloud APIs or compromising user privacy.
To be the go-to development partner for businesses that need mobile apps, web applications, or software with integrated AI. We want to make intelligent software accessible to organisations of all sizes, not just those with massive budgets.
We're practical. We work closely with clients to understand what they actually need, then we build it. No unnecessary complexity, no features you won't use. Just software that solves your problem and ships on time.
Our development process is iterative. You'll see progress early and often, with regular opportunities to give feedback and adjust direction. When the project involves AI, we handle the model training in-house, which means faster iteration and no surprise cloud costs.
Newcastle upon Tyne provides a dynamic and supportive ecosystem for a tech company like Lucid Directions. We are proud to be part of this thriving community, contributing to its growth and drawing inspiration from its rich history and forward-looking spirit.
Our location allows us to connect with a diverse range of businesses and talent, fostering innovation and collaboration within the region.
Whether you need a mobile app, a web platform, or software with intelligent features, we'd like to hear about it. Check out what we've built, then get in touch.
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